Snail mail is not dead! Long live the mailing list!
Friday, May 29th, 2009Nowadays many people are getting focused on the new media of communication, especially the internet. While this is definitely a good thing, I cannot help but thinking that new opportunies are getting open on the old media. For example, anyone can create a simple mailing list via e-mail, right? But on the other hand, there are progressively less people who bother to even check such mailings. Conversely, the traditional snail-mail type of mailing list is now turning somewhat obsolete, and you know what? In my opinion, that means it’s the best time to put some money in direct marketing.
If you’re running a home business, you should think about putting forth some prospects and brochures and sending them to all your contacts. I think you’ll be pleasantly surprise with positive the return on investment this kind of strategy can provide!