Archive for the ‘internet’ Category

ZenniOptical and the whole new world of online business!

Monday, February 23rd, 2009

Today I’m bringing up a topic that, besides being potentially useful, is also a good example of the new kind of business models that have been emerging with the advent of the Internet: the kind of business where a company gets to skip the middle man and save lots of money in advertisement, thus effectively succeeding in selling its product at an extremely competitive price, on that simply wouldn’t be affordable in the traditional markets.

You might have heard about this company called ZenniOptical before, especially since it’s been highly praised in the NY Times… and with good reason, too! You see, ZenniOptical is a 100% online eyeglasses vendor; they sell a wide range of prescription (as well as leisurely) eyewear, and the prices are quite remarkable: the website claims it’s possible to get prescription eyeglasses from $8. Needless to say, that’s a LOT more inexpensive than anything one would hope to find in the traditional brick-and-mortar optometrists.

That, my friends, is the power of the Internet. A lot of businesses might have failed back in the days of the so-called “dot.com crash”, but that’s arguably because the entrepreneurs failed to take advantage of the real strenghts of the on line markets. Besides, back in the day there was only a small fraction of online shoppers, while nowadays there’s a substantial and ever-increasing volume of transactions getting processed over the Internet. And that actually makes perfect sense, once you think about this illustrative example. If you can’t follow this reasoning, maybe you would benefit from getting a new pair of prescription eyewear? Here, I’ve looked up a tasteful model for you; no need for thanks… and welcome to the future, already!

zennioptical

Master of your domain: learn how to choose a web host!

Sunday, February 1st, 2009

Putting together a website is one of life’s modern pleasures! But for someone with little to no experience, it can get a little bit daunting… remarkably if you want to get your own host and domain name. The webhosting can be a little confusing even for seasoned users, and that’s why it’s good being able to rely in webhost reviews such as this one. In case you don’t know, that’s a website dedicated to showcasing and analyzing the webhosting market, as to help users make informed decisons. If you want to get your own little corner of cyberspace, you’ll invariably need to get a good hosting service; if you’re clueless regarding which is the best web host, make sure to browse through a hosting review website, first!